Driving up the M6 a few days ago I was taken aback by the amount of trucks and lorries on the motorway, not just the small ones but the big ones too. Here is a lorry carrying furniture, here’s another with a milk container on the back, another one with nothing on at all and naturally the supermarket one offering cheap insurance deals. I don’t think the insurance deals on the back of his truck were all that cheap but he did appear to be advertising their availability above everything else that his employer had to offer.
At least this kind of advertising is restricted to the outside of trucks and lorries at this time. I wonder what it can be like later on? Will we see cheap truck insurance adverts on the side of planes, will our commuter trains be covered with the logos of insurance dealers offering cheap insurance?
What is this obsession with cheap insurance anyway? Almost everywhere you go you are being offered cheap insurance. On the television, on the tube, on our petrol pumps, even when we’re using the toilet at the service station there is the advert staring us in the face. “Aim higher for cheap truck insurance!”
Is it me or does it seem that only insurance is sold in this manner? You don’t very often see adverts for dog food or the most recent furniture sale at DFS in motorway service station toilets do you? Is the little doggie with the toilet tissue staring out at us from the back of a (cheaply insured) truck? No, I don’t think he is.
Perhaps it is the very fact that these advertisements for insurance are focused towards us when we feel at our most vulnerable that makes the people in insurance advertising consider that they will work. The poor guy in his little car, overshadowed by a huge great beast of a lorry and its insurance ads might be more receptive to a cheap deal.
Next time you driving on the motorway, look around and see how many cheap insurance deals you are being offered. You will have adverts on the sides of trucks, in fields, in toilets, on petrol pumps, bins and magazines. There will be adverts for cheap insurance on the radio and on the TV screens in the service stations. There might even be a low cost truck insurance salesman sitting alongside you now as you sip your well earned cuppa in the Watford Gap services. Cheap insurance is all around, let’s hope in the interest of our children that the idea doesn’t catch on!
If you really are interested in some sort of insurance right now, then you could do a lot worse than to get an experienced broker to secure you a deal like the guys at Coversure. Whether you’re after truck insurance or caravan insurance Coversure have great relationships with countless insurance providers and can secure you a great deal.
Tags: adverts, Cars, cheap car insurance, Insurance, lorries, misc, motorway, trucks
